Communicating a consistent visual representation of the Mercer brand is essential to maintaining its strength, identity, and integrity in a manner that advances the University’s mission. The Mercer Style Guide provides graphic standards and tools to ensure consistency in print and digital communications that reinforce the Mercer brand.
The graphic standards extend to the use of all University symbols, including wordmarks, seals, signature colors, type fonts and other elements that make up Mercer’s visual identity. While the standards provide flexibility for co-branding where justified and approved in advance, adherence to the Mercer Style Guide is an institutional expectation.
Questions about the style guide or University branding should be directed to the Office of Marketing Communications.