The Mercer wordmark serves as the University’s primary logo and is considered the “master brand.” It is to be used for all institutional branding, marketing, communications and promotional purposes.
When using the Mercer wordmark, always use an approved logo file. Never try to recreate the logo. The mark may be resized, but always constrain proportions by locking the aspect ratio, so the height and width are scaled together. The orange rule that appears under “Mercer University” is part of the mark and must not be cropped, drawn separately from the type, or left off the mark. It must be scaled in proportion to the rest of the wordmark.
The two-color wordmark – black type with the Mercer orange rule – is the preferred version, but it may also be printed in all black or reversed out of any other color.
There should always be a buffer zone of at least half the height of the “E” in “Mercer” surrounding the Mercer wordmark — most importantly around the rule — with no type nor graphics appearing in the zone. No part of the wordmark should bleed off the page or touch any other element.
The Mercer wordmark in various digital formats may be downloaded here. Users will need their Mercer log-in and password (same as your email log-in and password) to access the files. For assistance with downloading logo files, contact the Office of Marketing Communications.