Why shouldn't my school logo be the dominant logo on our school’s publications?
To the external world, we are first and foremost Mercer University. To avoid any confusion we must always lead with the Mercer wordmark so that we maintain a clear and consistent brand. The institutional master brand – the Mercer wordmark – is the primary logo used in University marketing, communications and promotional materials.
What are the primary marks of Mercer University?
Mercer’s primary, approved visual identity marks are the Mercer University wordmark; nameplates for each of the 12 academic units that incorporate the wordmark; and the University seal. The primary athletics mark is the Block M logo with the bear head. Secondary athletics marks include the interlocking MU; the Mercer Bears spirit mark; and the bear head.
What are the official colors for University visual identity elements?
The University’s official colors are:
Orange: PMS 716C
Beige: PMS 7500C
See Color Palette (Chapter 2) for official primary and secondary colors of the University.
These colors may not be altered when using official University visual identity elements. The University recommends that these colors also be used for non-standard graphics to maintain consistency. For single-color printing, adherence to these standard colors is not required. Black and white also is acceptable.
Who makes decisions relating to graphic standards?
The President delegates to the Office of Marketing Communications the day-to-day responsibility for ensuring adherence to the University’s graphic standards and branding guidelines.
How may the University’s identity elements be used and by whom?
The University seal is reserved for use exclusively by the Mercer University Board of Trustees and the Office of the President, or for purposes as approved by the Board of Trustees or President.
The Mercer University wordmark and the 12 school and college nameplates that are based on the wordmark are the primary marks to be used by administrative and academic departments. Units that have their own University-approved marks may use them in accordance with Mercer’s co-branding policy, which is found in the University Style Guide.
Use of other University-approved marks for programs, centers, institutes, as well as school and college seals, must follow the University’s co-branding policy.
What is co-branding?
Mercer University recognizes that its schools, colleges, departments and programs possess unique and marketable traits. Co-branding effectively means “sharing the brand,” and it can benefit all parties involved. The co-branded department or organization benefits by being associated with the Mercer University brand and the goodwill attached to it. The University benefits by being associated with the activities of departments and organizations that further the University’s stated mission and objectives. All co-brands must be created and/or approved by the University’s Office of Marketing Communications.
May I create my own University graphic?
No. Only approved University marks as outlined in the University Style Guide may be used to represent Mercer programs.
Where can I obtain the approved University visual identity elements?
High quality electronic files may be obtained through the Office of Marketing Communications or at branding.mercer.edu.