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Trademark Policy

Mercer marks shall not be used in the promotion of alcohol, tobacco, or “recreational” drug products. All uses of Mercer marks are subject to approval by the University. The University’s approval of the use of Mercer marks shall not be unreasonably withheld, and shall be based on the University’s sole discretion.

Mercer marks shall be used as registered, include the appropriate trademark designation, and may not be otherwise altered without the written authorization of the Office of Marketing Communications.

5. Procedure

REQUEST SUBMISSION:
All requests for use of Mercer marks shall be submitted in writing to the Office of Marketing Communications. An “art approval form” must be completed and submitted with design work when seeking approval.

Processing Request: The Office of Marketing Communications shall respond to all requests for use of Mercer marks within 7 days.

LICENSING: 
If the party seeking permission to utilize a Mercer mark is an entity outside of the University, whether an individual or a business, the party must sign a license authorizing its use of the requested Mercer marks. Official Publications, Letterhead and Business Cards: Departments requesting authorization for use of Mercer marks within official University publications, letterhead and business cards should direct their requests to the Office of Marketing Communications.

OFFICIAL PUBLICATIONS, LETTERHEAD AND BUSINESS CARDS: 
Departments requesting authorization for use of Mercer marks within official University publications, letterhead and business cards should direct their requests to the Office of Marketing Communications.