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Website Standards

Websites can serve as important marketing tools for the University. The many websites hosted by the University require significant resources, and they are a reflection of the mission and character of the University’s students, faculty, staff, alumni and others.

Consistent and coordinated use of Mercer marks on University websites is a vital part of preserving and enhancing the value of the institutional brand. All University departments and University-sanctioned organizations should use Mercer's visual identity elements in accordance with the graphic standards presented in preceding sections of this guide.

Additionally, Mercer provides facilities and resources for websites. In order to effectively manage available resources, work within various legal requirements, and to provide an environment where the University’s constituents are portrayed in a way that reflects our mission, this policy has been established.